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【With the same author name:【Hong Aoran】 Found 1 articles】 /Page Order by: Asce Desc

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Marketing Strategy Research: A Literature Review and Future Directions

Wang Yonggui, Hong Aoran

Marketing strategy research takes organization as the research subject and aims to solve the marketing strategy problem of the organization. It is an important stream of marketing research...

First published at: Dec 01, 2019

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doi:10.16538/j.cnki.fem.2019.12.004

Foreign Economics & Management, Vol. 41, Issue 12, pp. 74 - 93

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Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

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